Apple Unveils iCarRadio at South by Southwest

Apple launched their new car radio product offering today at South by Southwest (SXSW), an Austin-based conference that represents the convergence of music, film and emerging technologies.
The iCarRadio is an adapter that connects the iPhone, iPad or iPod into the dashboard of a car in order to convert the dashboard into a console that emanates sound and music. The adapter fits into the slot of your legacy car radio, which must be removed to make way for iCarRadio.
“People wanted an Apple product that would allow them to listen to music in their cars without the hassle of using their car radios,” said Steve Jobs, co-founder and former CEO of Apple. “The Apple iCarRadio product is the most revolutionary in-car entertainment experience since the car radio.”
Some of the iCarRadio’s features include volume control, the ability to play music and a sleek Apple logo.
“Apple has done it again,” said Deanna Chang, mobile analyst at the Yankee Group. “They invented a category that already existed, thereby creating a baseless monopoly.”
This announcement comes on the heels of Apple’s unveiling of iTelephone earlier this week.


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